Course 07

Southeast Asia Playbook

Market-by-market strategies for entering Vietnam, Thailand, Indonesia, Malaysia, and the Philippines.

6 modules · 24 lessons · ~8 hours

What you'll learn

This course gives you a market-by-market playbook for entering Southeast Asia — from understanding digital infrastructure to navigating local regulations.

01 Understand the economic landscape, digital infrastructure, and regulatory environment across SEA markets.

02 Identify your best entry point in Southeast Asia based on product category and buyer behaviour.

03 Navigate Vietnam and Thailand — procurement culture, digital channels, and brand positioning.

04 Enter Indonesia and the Philippines — regulations, localisation, and social commerce.

05 Use Singapore as a regional hub while building distribution networks across Malaysia.

06 Adapt your brand positioning and trust signals for each SEA market's unique consumer expectations.

Course Syllabus

Module 34 4 lessons

Southeast Asia Market Overview

Buyer behaviour, procurement culture, and digital adoption across the five major SEA import markets.

133Economic Landscape and Consumer Trends→ 134Digital Infrastructure Across SEA Markets→ 135Regulatory Environment for Foreign Brands→ 136Identifying Your Best SEA Entry Point→

Module 35 4 lessons

Vietnam Market Entry

Vietnam's procurement landscape, digital channels, and how to position your brand for Vietnamese B2B buyers.

137Vietnam Market Profile and Opportunities→ 138Distribution and Retail Landscape→ 139Cultural Considerations for Brand Positioning→ 140Legal Requirements for Foreign Companies→

Module 36 4 lessons

Thailand Market Entry

Thailand's import landscape, key industries, and digital discovery patterns for B2B buyers.

141Thailand Market Profile and Opportunities→ 142Consumer Behaviour and Digital Adoption→ 143Building Brand Trust in Thailand→ 144E-Commerce and Retail Channels→

Module 37 4 lessons

Indonesia Market Entry

Indonesia's B2B market structure, regulatory environment, and digital infrastructure for export brands.

145Indonesia Market Profile and Opportunities→ 146Navigating Import and Distribution Regulations→ 147Localisation for the Indonesian Consumer→ 148Digital Marketing and Social Commerce→

Module 38 4 lessons

Malaysia & Singapore Entry

The Singapore gateway strategy and Malaysia's multilingual procurement landscape for export brands.

149Malaysia Market Profile and Opportunities→ 150Singapore as a Regional Hub Strategy→ 151Cross-Border Logistics and Trade Routes→ 152Building Regional Distribution Networks→

Module 39 4 lessons

Philippines Market Entry

Philippines' growing import market, digital penetration, and brand positioning for Philippine procurement teams.

153Philippines Market Profile and Opportunities→ 154Consumer Trust and Brand Affinity→ 155Digital Channels and E-Commerce Growth→ 156Partnerships and Distribution Models→