22 checks across six dimensions: brand positioning, website fundamentals, product presentation, trust signals, digital visibility, and AI-era readiness. Tick each one honestly to see where you stand.
You're already exporting through trade shows, relationships, or platforms — but haven't built your own digital brand assets yet.
Tick only what you've actually done — not what's "in progress" or "almost there." Be honest with yourself.
Note what's not ticked, then use the score interpretation below to prioritize. Each item maps to a course in the Academy.
Buyers should grasp who you are, what you do, and why you in three seconds. This is the foundation.
Buyers will quietly open your site before deciding. If it doesn't load, doesn't read clearly, or feels off — they leave.
Buyers aren't here for sentiment — they want to see the product clearly, understand it, and trust the presentation.
Buyers won't take your word for "high quality." They want evidence — clients, certifications, the actual factory, real people.
Buyers won't come find you on their own — they search and verify first. You have to be findable.
More buyers are asking ChatGPT, Perplexity, Claude — "Recommend some suppliers." Who does AI mention?
The number you tick maps to your current stage. Don't stress about a low score — most exporters score 0-10 on first audit. The point is to see the gap and know what's next.
Foundations aren't in place. Begin with Course 01 (Export Brand Foundation) and Course 02 (Websites for Global Markets) — get the base solid first.
Time to focus on being found. SEO, GEO, LinkedIn — Courses 04, 05, 06 are your next 90 days.
Foundation and visibility are solid. Next: market expansion — pick specific countries to focus on, localize content, find the right distributors. See Courses 07, 08, 09.