12 weeks, 30+ pieces of content, mapped out by week. Website, blog, LinkedIn working in concert. From foundation to authority to inquiries — every week has clear tasks. Stop improvising.
Newly built website + LinkedIn page going overseas, or restarting channels that have been "set up but unused" for a while.
Start with Phase 1 / Week 1 and follow week by week. Each week needs about 4-8 hours of effort (DIY) or hand it to a writer.
After 90 days, review the monthly KPIs and iterate based on actual data. This plan is the cadence, not the destination.
First four weeks aren't about traffic or engagement. They're about one thing: when buyers find you, what should they see? Skip this and every later promotion is leaking water.
Foundation pages are up, but buyers still don't have a reason to "pick you over the next guy." Four weeks of industry content — proving you're not just a factory, you're a player who knows the field.
Eight weeks of content stockpile. Phase 3 shifts to "going on offense" — LinkedIn outbound + paid testing + ongoing AI citation work — turning traffic into inquiries.
Don't refresh dashboards daily. Once a month is enough. Track trends, not absolute numbers.