What you'll learn

This course equips you with the frameworks and tactics to build an export website that converts international buyers — from information architecture to ongoing optimization.

01 Plan an export website structure that guides buyers from discovery to decision.

02 Write website copy that communicates clearly and credibly across cultures and languages.

03 Build trust signals — case studies, certifications, social proof — that close the gap with cold buyers.

04 Optimise site performance, Core Web Vitals, and technical infrastructure for global audiences.

05 Implement a multilingual strategy that expands reach without breaking your content workflow.

06 Launch, track, and maintain your site with analytics and iteration cycles tailored to export markets.

Course Syllabus

Module 06 4 lessons

Website Strategy for Export

Information architecture, user flow, and page structure for an export website that converts buyers.

21 Planning Your Export Website Structure → 22 Design Patterns That Build Buyer Trust → 23 Mobile-First for Global Audiences → 24 Conversion Optimization for Export Sites →

Module 07 4 lessons

Copywriting for International Audiences

Write website copy that converts buyers who don't know you yet — in clear, specific, trust-building language.

25 Writing for Cross-Cultural Clarity → 26 Product Copy That Sells Across Borders → 27 Localizing Value Propositions Effectively → 28 Legal and Compliance Considerations in Copy →

Module 08 4 lessons

Building Trust and Credibility

Social proof, certifications, and case studies that close the trust gap with cold international buyers.

29 Social Proof Strategies for Export Brands → 30 Case Studies and Testimonials That Convert → 31 Certifications and Badges That Matter → 32 Transparency as a Trust Signal →

Module 09 4 lessons

Performance & Technical Foundation

Core Web Vitals, page speed, mobile optimization, and the technical setup that search engines require.

33 Site Speed Optimization for Global Visitors → 34 CDN and Hosting Strategies → 35 Core Web Vitals for Export Sites → 36 Security and Data Privacy Compliance →

Module 10 4 lessons

Multilingual Strategy

When and how to add languages, hreflang implementation, and multilingual content management.

37 Choosing Which Languages to Prioritize → 38 Translation vs Localisation Approaches → 39 Hreflang Implementation and SEO → 40 Managing Multilingual Content Workflows →

Module 11 4 lessons

Launch, Analytics & Maintenance

Pre-launch checklist, analytics setup with market segmentation, and the content cadence that keeps your site performing.

41 Pre-Launch Checklist for Export Sites → 42 Setting Up Analytics for Cross-Border Tracking → 43 Ongoing Content and SEO Maintenance → 44 Iterating Based on Market Feedback →

Website for Global Markets