Learning Track · Brand Foundation

Brand Foundation

Build your export brand from scratch — website, identity, and the digital assets buyers expect to see.

3
Courses
15
Modules
60
Lessons
~21
Hours
← TMR Academy
Curriculum · 3 Courses · Self-paced
A complete syllabus, laid out in full. Every module and every lesson — visible upfront so you can see exactly what you'll learn.
Course 01

Export Brand Fundamentals

Positioning, messaging, and brand architecture for the international B2B buyer.

5 Modules 20 Lessons ~7 Hours
M1

What Is an Export Brand

01What Is an Export Brand?
02Positioning for the International B2B Buyer
03Building Your Brand Messaging Framework
04Proof Architecture: Establishing Credibility Before the First Call
M2

Positioning for Global Buyers

05Defining Your Export Ideal Customer Profile
06Competitive Positioning in International Markets
07Writing Your Positioning Statement
08Testing and Refining Your Market Position
M3

Messaging Framework

09The 4-Level Message Hierarchy
10Crafting Your Core Value Proposition
11Building Supporting Messages and Proof Points
12Tone of Voice for Cross-Cultural Communication
M4

Visual Identity System

13Logo Design Principles for Global Brands
14Color Psychology Across Cultures
15Typography and Visual Consistency
16Creating a Cohesive Visual Identity Kit
M5

Brand Governance & Growth

17Documenting Your Brand Guidelines
18Maintaining Consistency Across Channels
19Adapting Your Brand for New Markets
20Brand Audits and Continuous Improvement
Course 02

Website for Global Markets

Architecture, copy, trust signals, and performance for export websites.

6 Modules 24 Lessons ~8 Hours
M6

Website Strategy for Export

21Planning Your Export Website Structure
22Design Patterns That Build Buyer Trust
23Mobile-First for Global Audiences
24Conversion Optimization for Export Sites
M7

Copywriting for International Audiences

25Writing for Cross-Cultural Clarity
26Product Copy That Sells Across Borders
27Localizing Value Propositions Effectively
28Legal and Compliance Considerations in Copy
M8

Building Trust and Credibility

29Social Proof Strategies for Export Brands
30Case Studies and Testimonials That Convert
31Certifications and Badges That Matter
32Transparency as a Trust Signal
M9

Performance & Technical Foundation

33Site Speed Optimization for Global Visitors
34CDN and Hosting Strategies
35Core Web Vitals for Export Sites
36Security and Data Privacy Compliance
M10

Multilingual Strategy

37Choosing Which Languages to Prioritize
38Translation vs Localisation Approaches
39Hreflang Implementation and SEO
40Managing Multilingual Content Workflows
M11

Launch, Analytics & Maintenance

41Pre-Launch Checklist for Export Sites
42Setting Up Analytics for Cross-Border Tracking
43Ongoing Content and SEO Maintenance
44Iterating Based on Market Feedback
Course 03

Brand Assets & Identity

Visual identity for export brands — logo, colour, typography, and the full asset kit.

4 Modules 16 Lessons ~6 Hours
M12

Logo System & Variations

45Logo Design Principles for Export Brands
46Creating Logo Variations for Different Contexts
47Logo Usage Guidelines and Restrictions
48Adapting Your Logo for International Markets
M13

Color & Typography

49Color Psychology in Global Branding
50Building a Functional Color Palette
51Typography Selection for Multilingual Use
52Ensuring Accessibility and Readability
M14

Brand Applications

53Brand Collateral for Export Sales
54Packaging and Label Design Standards
55Digital Brand Touchpoints
56Trade Show and Print Materials
M15

Digital Asset Management

57Organizing Your Digital Brand Library
58Version Control and Asset Updates
59Sharing Assets with International Partners
60Maintaining Brand Consistency at Scale

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