Course 03

Brand Assets & Identity

Visual identity for export brands — logo, colour, typography, and the full asset kit.

4 modules · 16 lessons · ~6 hours

What you'll learn

This course gives you a practical system for creating and managing visual brand assets that communicate professionalism and consistency across every export market.

01 Build a logo system with variations that work across every export market and medium.

02 Create a colour and typography palette that signals professionalism to global buyers.

03 Design brand applications — collateral, packaging, digital — that present a unified front.

04 Organise and manage digital brand assets to ensure consistency as you scale.

Course Syllabus

Module 12 4 lessons

Logo System & Variations

Primary logo, lockups, variations for different contexts, and the rules that protect your visual identity.

45 Logo Design Principles for Export Brands → 46 Creating Logo Variations for Different Contexts → 47 Logo Usage Guidelines and Restrictions → 48 Adapting Your Logo for International Markets →

Module 13 4 lessons

Color & Typography

Build a colour system and typographic hierarchy that works across print, digital, and AI-generated contexts.

49 Color Psychology in Global Branding → 50 Building a Functional Color Palette → 51 Typography Selection for Multilingual Use → 52 Ensuring Accessibility and Readability →

Module 14 4 lessons

Brand Applications

Business cards, pitch decks, social media templates, and trade show materials that present a unified brand.

53 Brand Collateral for Export Sales → 54 Packaging and Label Design Standards → 55 Digital Brand Touchpoints → 56 Trade Show and Print Materials →

Module 15 4 lessons

Digital Asset Management

Organise, version, and share brand assets efficiently — so your brand stays consistent at scale.

57 Organizing Your Digital Brand Library → 58 Version Control and Asset Updates → 59 Sharing Assets with International Partners → 60 Maintaining Brand Consistency at Scale →

Continue your learning

Explore more courses in this track, or head back to the Academy to find your next one.

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