What you'll learn

This course gives you the SEO foundation and international tactics to rank your export website in the markets that matter most to your business.

01 Understand how search engines evaluate export sites and why international SEO differs from domestic.

02 Research high-intent keywords in your target markets and build a market-specific keyword strategy.

03 Optimise on-page elements — titles, headings, internal links — for multi-country relevance.

04 Master technical SEO including structured data, sitemaps, and crawlability for global sites.

05 Implement hreflang and geo-targeting to avoid duplicate content penalties across language versions.

06 Build a link earning and content SEO program that drives qualified international traffic.

Course Syllabus

Module 16 4 lessons

How search engines rank content, what signals matter for international sites, and why export SEO is different from standard SEO.

Module 17 4 lessons

Find the exact terms buyers in Germany, Japan, and the US type when searching for suppliers in your category.

Module 18 4 lessons

Titles, headings, meta descriptions, internal links, and the on-page signals that determine how Google ranks your pages.

Module 19 4 lessons

Sitemaps, robots.txt, canonical tags, site speed, and the technical infrastructure that makes your site fully indexable.

Module 20 4 lessons

How to signal the right language and country version of your pages to Google, and avoid the duplicate content trap.

Module 21 4 lessons

Map buyer search intent and create content that captures demand at every stage of the procurement journey.

Module 22 4 lessons

Earn links from trade publications, industry directories, and partner sites that signal authority in your export markets.

SEO for Exporters