Learning Track · Digital Visibility

Digital Visibility

Get found on Google, LinkedIn, and AI search engines. SEO, GEO, and the LinkedIn playbook for B2B exporters.

3
Courses
18
Modules
72
Lessons
~24
Hours
← TMR Academy
Curriculum · 3 Courses · Self-paced
A complete syllabus, laid out in full. Every module and every lesson — visible upfront so you can see exactly what you'll learn.
Course 04

SEO for Exporters

Rank in the markets that matter. Keyword strategy, technical hygiene, and international indexing.

7 Modules 28 Lessons ~10 Hours
M16

SEO Fundamentals for Exporters

61How Search Engines Evaluate Export Sites
62On-Page vs Off-Page SEO Basics
63SEO Strategy for Multi-Country Targeting
64Measuring SEO Success Across Markets
M17

Keyword Research for Export Markets

65Identifying High-Intent Export Keywords
66Local Search Term Variations by Market
67Competitor Keyword Gap Analysis
68Building Your Keyword Strategy Document
M18

On-Page SEO

69Title Tags and Meta Descriptions for Export
70Heading Structure and Content Hierarchy
71Internal Linking for Global Sites
72Image Optimization and Alt Text
M19

Technical SEO

73Crawlability and Indexing for Export Sites
74Structured Data for Products and Suppliers
75XML Sitemaps for Multi-Language Sites
76Fixing Common Technical SEO Issues
M20

International SEO & Hreflang

77Understanding Hreflang Tags
78Country-Specific Domain Strategies
79Managing Duplicate Content Across Regions
80Geo-Targeting in Google Search Console
M21

Content SEO & Buyer Intent

81Mapping Content to Buyer Journey Stages
82Creating Market-Specific Landing Pages
83Blog and Article Strategy for Export
84Content Refresh and Optimization Cycles
M22

Link Building for Export Sites

85Earning Backlinks from International Sources
86Digital PR for Cross-Border Visibility
87Directory and Listing Strategies by Region
88Measuring Link Quality and Impact
Course 05

GEO — Built for AI Search

When a buyer asks ChatGPT for a supplier recommendation, your brand appears. Structure your content to be cited.

6 Modules 24 Lessons ~8 Hours
M23

What Is GEO

89How AI Search Engines Source Answers
90GEO vs Traditional SEO Differences
91Optimizing Content for AI Citations
92Building a GEO-Ready Content Foundation
M24

Schema Markup for Suppliers

93Product Schema for Export Listings
94Organization and Breadcrumb Schema
95FAQ and How-To Schema for AI Retrieval
96Testing and Validating Your Schema
M25

FAQ Content for AI Retrieval

97Writing FAQ Content That AI Reads
98Structuring FAQs for Voice and Chat
99FAQ Schema Implementation
100Updating FAQs Based on Search Trends
M26

Supplier Signal Copy

101Writing Copy That Signals Credibility
102Manufacturing and Quality Signals
103Shipping and Logistics Transparency
104Building Authority Through Technical Detail
M27

AI Crawl Accessibility

105Making Your Site AI Crawler Friendly
106Robots.txt and Crawl Budget for Export
107Structured Navigation for AI Understanding
108Monitoring AI Crawl Performance
M28

Measuring GEO Performance

109Tracking AI Citation Rates
110GEO Analytics Tools and Dashboards
111Attribution Modeling for GEO Traffic
112Reporting GEO ROI to Stakeholders
Course 06

LinkedIn for B2B Export

LinkedIn for exporters: company page, founder profile, and the content strategy that converts buyers.

5 Modules 20 Lessons ~7 Hours
M29

LinkedIn Company Page Setup

113Optimizing Your Company Page Profile
114Showcasing Products and Services Pages
115Employee Advocacy and Page Growth
116LinkedIn Page Analytics and Insights
M30

Founder Profile Optimisation

117Building a Founder Profile That Attracts Buyers
118Content Themes for Export Thought Leadership
119Networking and Connection Strategies
120Measuring Profile Engagement and Reach
M31

Content Strategy for LinkedIn

121Planning a Monthly Content Calendar
122Post Formats That Drive B2B Engagement
123Repurposing Export Content for LinkedIn
124Analyzing Content Performance Metrics
M32

LinkedIn Outreach & Prospecting

125Identifying International Buyer Personas
126Crafting Outreach Messages That Convert
127Building and Nurturing Lead Pipelines
128LinkedIn Sales Navigator for Export
M33

Measuring LinkedIn ROI

129Setting KPIs for LinkedIn Export Efforts
130Tracking Conversions from LinkedIn
131Cost-Benefit Analysis of LinkedIn Campaigns
132Iterating Strategy Based on Data

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