Course 06

LinkedIn for B2B Export

LinkedIn for exporters: company page, founder profile, and the content strategy that converts buyers.

5 modules · 20 lessons · ~7 hours

What you'll learn

This course gives you a complete LinkedIn system for B2B export — from company page optimisation to outreach that converts international buyers.

01 Optimise your LinkedIn company page to convert buyers who arrive after an AI recommendation or cold search.

02 Build a founder profile that serves as a trust anchor for international buyers vetting your company.

03 Plan a content calendar that attracts the right buyers and builds authority in your export category.

04 Identify and approach procurement decision-makers with outreach messages that start real conversations.

05 Measure your LinkedIn ROI with analytics and attribution models that track real buyer engagement.

Course Syllabus

Module 29 4 lessons

Build a LinkedIn company page that converts buyers who arrive after an AI recommendation or cold search.

Module 30 4 lessons

The founder profile as a trust anchor — how buyers vet the person behind the company before making contact.

Module 31 4 lessons

A content calendar that attracts the right buyers, builds authority, and generates inbound interest in your export markets.

Module 32 4 lessons

How to identify, approach, and start conversations with import buyers and procurement managers using LinkedIn.

Module 33 4 lessons

Analytics, attribution, and the metrics that tell you whether your LinkedIn presence is generating real buyer interest.