What you'll learn

This course gives you the frameworks and tactics to optimise your content for AI-powered search engines — so your brand gets cited when buyers ask for recommendations.

01 Understand how AI search engines source and cite content, and how GEO differs from traditional SEO.

02 Implement schema markup for products, organisations, and FAQs to make your brand citable.

03 Write FAQ content structured for AI retrieval — both human-readable and machine-parseable.

04 Craft supplier signal copy that AI models use when recommending export partners.

05 Make your site AI crawler friendly with proper robots.txt, navigation, and crawl budget management.

06 Measure and improve your brand's citation rate across ChatGPT, Perplexity, Gemini, and Claude.

Course Syllabus

Module 23 4 lessons

What Is GEO

Generative Engine Optimisation explained — how AI systems retrieve and cite content, and why it's different from SEO.

89How AI Search Engines Source Answers→ 90GEO vs Traditional SEO Differences→ 91Optimizing Content for AI Citations→ 92Building a GEO-Ready Content Foundation→

Module 24 4 lessons

Schema Markup for Suppliers

Implement Organisation, Product, FAQPage, and BreadcrumbList schema to make your brand citable by AI systems.

93Product Schema for Export Listings→ 94Organization and Breadcrumb Schema→ 95FAQ and How-To Schema for AI Retrieval→ 96Testing and Validating Your Schema→

Module 25 4 lessons

FAQ Content for AI Retrieval

Write FAQ-format content that answers the exact questions AI agents query when buyers ask for supplier recommendations.

97Writing FAQ Content That AI Reads→ 98Structuring FAQs for Voice and Chat→ 99FAQ Schema Implementation→ 100Updating FAQs Based on Search Trends→

Module 26 4 lessons

Supplier Signal Copy

Write the specific factual statements about your capacity, certifications, and markets that AI models use when recommending suppliers.

101Writing Copy That Signals Credibility→ 102Manufacturing and Quality Signals→ 103Shipping and Logistics Transparency→ 104Building Authority Through Technical Detail→

Module 27 4 lessons

AI Crawl Accessibility

Technical requirements for AI systems to access, parse, and correctly interpret your content.

105Making Your Site AI Crawler Friendly→ 106Robots.txt and Crawl Budget for Export→ 107Structured Navigation for AI Understanding→ 108Monitoring AI Crawl Performance→

Module 28 4 lessons

Measuring GEO Performance

How to test, track, and improve your brand's citation rate across ChatGPT, Perplexity, Gemini, and Claude.

109Tracking AI Citation Rates→ 110GEO Analytics Tools and Dashboards→ 111Attribution Modeling for GEO Traffic→ 112Reporting GEO ROI to Stakeholders→

GEO — Built for AI Search