Search engines and AI agents are both part of how buyers find suppliers today. We build for both — not as separate projects, but as one integrated strategy.
SEO is the practice of making your content discoverable in traditional search engines. For exporters, that means ranking for the specific terms buyers use when looking for suppliers in your category.
Most export websites fail at basic SEO — no keyword research, poor meta structure, no multilingual signals. We fix all of it from day one.
GEO is the practice of structuring your content so that AI systems — ChatGPT, Perplexity, Gemini, Claude — include your brand in supplier recommendations. It is not SEO. Different signals. Different structure. Different outcomes.
62% of B2B buyers now use AI agents before shortlisting suppliers. If your content isn't structured to be cited, you don't exist at the top of the funnel.
| Factor | SEO | GEO |
|---|---|---|
| Where it shows up | Google, Bing search results | ChatGPT, Perplexity, Gemini, Claude answers |
| Primary signal | Links, keyword relevance, page authority | Structured data, factual density, citeability |
| Content format | Long-form articles, landing pages | FAQ blocks, schema markup, concise facts |
| Time to result | 6–12 weeks for ranking movement | Weeks, as AI models refresh retrieval |
| Measurable via | Google Search Console, rank trackers | AI query testing, citation monitoring |
| Do you need both? | Yes. Buyers use both. A gap in either channel means losing buyers at different stages of the funnel. | |
SEO and GEO aren't separate workstreams. We build every piece of content to serve both — saving time, budget, and effort.
Buyer keyword research for your category and target markets. Identify the questions buyers ask AI agents, and the terms they search on Google.
Content structure designed to serve both channels. Each page answers a buyer question (GEO) and targets a search term (SEO) — simultaneously.
Copy, schema markup, technical SEO, and GEO structuring implemented together at build time — not retrofitted later.
Monthly SEO ranking reports and quarterly GEO citation audits. Adjustments made based on what's working in both channels.
SEO + GEO is included in every Brand Build package and maintained through Stay Visible. Tell us your category and target markets — we'll show you what's possible.
Start a conversation → Read the GEO guide →