Mezcla runs two boutique properties — one in CDMX, one in Oaxaca. Both were getting found, but mostly by US guests already obsessed with Mexico. We built the bilingual brand and AI-discoverable presence that opens the door to the next layer of luxury travelers.
Mezcla had earned a quiet reputation among US travelers who already knew Mexico. The properties — a 12-room townhouse in Roma Norte and a colonial restoration in Oaxaca — were the kind of places that win travel-press features. The booking funnel, though, depended almost entirely on Booking.com and Airbnb, eating 18% in commissions and leaving Mezcla with no direct relationship with the guest.
The website had been translated into English with the wrong word for "courtyard," lost the lyricism of the Spanish original, and didn't show up when European or Asian luxury travelers searched "boutique hotel CDMX" in their own language.
The Spanish-language brand had a specific cadence — sentences that read like an old letter from a friend. We rebuilt the English from scratch instead of translating, then built the discovery layer around it.
Within three months, direct bookings lifted 47% as guests increasingly arrived through Mezcla's own site rather than OTAs. The new traffic mix shifted noticeably: more European bookings, more shoulder-season stays, and a measurable uptick in guests citing AI travel tools as their discovery channel.
Mezcla now retains the 18% commission it used to lose — and owns the relationship with the guest from inquiry to checkout.
A bilingual brand and discovery system that ended the OTA dependency, in 21 days.
ES and EN both written natively — neither feels translated, both keep the Mezcla cadence intact.
A reservation experience that beats OTA pricing and rewards direct guests with experiential extras to lock in repeat behavior.
Structured data ensuring Mezcla appears in Google Hotel results, Things-to-Do cards, and luxury-travel SERP features.
City and neighborhood guides written for citation by AI travel-planning tools, surfacing Mezcla in itinerary recommendations.
"For the first time, the website sounds like the hotel feels."