Ojas had a 200-year family lineage of Ayurvedic formulations and zero presence in the markets where the next generation of skincare buyers actually lives. We built the brand, the FDA paperwork, the Shopify storefront, and the TikTok-native voice — without losing the Ayurvedic root.
Ojas had been making Ayurvedic skincare in Mumbai for over a century. The formulations were legitimate. Domestic sales were steady. But the founders' daughter — running the next-generation expansion — kept hitting the same wall: the US, UK, and Australian beauty buyers Ojas wanted didn't think of "Ayurveda" the way the Indian market did, didn't trust packaging that hadn't been adapted, and weren't searching the words Ojas was ranking for.
Worse: existing US distributors had filed FDA paperwork incorrectly, putting two products in regulatory limbo.
This was a translation problem on three layers: language, culture, and channel. The Ayurvedic credibility was the moat — we just needed to make it accessible to a buyer who'd discovered skincare through TikTok dermatologists rather than family tradition.
Within two months of relaunch, Ojas was live on Shopify in three new markets, FDA paperwork was clean, and search visibility for category queries had lifted 89%. A creator on TikTok organically picked up one product and pushed it into wishlist territory — none of which would have converted without the storefront ready behind it.
By month four, two specialty US beauty retailers had reached out about wholesale partnerships.
A heritage brand made accessible to a new generation of buyers — without losing the heritage.
Modernized naming, packaging, and visual language for US/UK/AU retail — keeping Ayurvedic depth as the moat.
Fixed prior filing errors and submitted clean documentation to unlock unrestricted US distribution.
Full international e-commerce with multi-currency pricing and a first-time-buyer journey for Ayurveda-curious shoppers.
Short-form hooks for the platform, paired with educational long-form on-site for buyers who want to go deeper.
"My grandfather's formulas, finally talking to my generation's customers."